Representatives from the East End Fund for Children, Citarella owner Joe Gurrera, local families and children gathered outside Citarella in Bridgehampton on Monday to celebrate the launch of a RoundUp Fundraising campaign — a partnership between Citarella and the East End Fund for Children.

The fundraising campaign is designed to meet the needs of the community’s most vulnerable during the ongoing COVID-19 crisis, and to help build the capacity of the East End Fund For Children’s seven member organizations: the Bridgehampton Child Care and Recreational Center, the Children’s Museum of the East End, the Eleanor Whitmore Early Childhood Center, i-tri, Project MOST, the Retreat and the Southampton Youth Association.